Case study / Electrical contracting
MEC Electrical
A clear digital home for residential and commercial electrical expertise.
A website experience organized around the needs of homeowners, property managers, and commercial decision-makers—with clear service information and visible contact options.
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Industry
Electrical contracting
Audience
Homeowners, general contractors, and property managers
Project focus
WordPress design, service organization, mobile contact paths, and local service content
01 / The problem
Communicating the full scope of a regional contractor.
MEC Electrical serves audiences with different priorities. A homeowner looking for service needs a quick route to help, while a commercial buyer needs to evaluate capabilities and relevant work. The design challenge was to bring those journeys together without making either audience work harder to find useful information.
02 / The solution
Design decisions with a purpose.
Give each audience a clear path
Organize residential and commercial information into recognizable navigation paths, supported by specific service pages and project examples.
Keep contact options visible
Bring phone and service-request options into the customer journey so visitors can move from researching a service to contacting the team.
Make capabilities tangible
Use project imagery, service explanations, and company information to communicate the breadth of the business rather than relying on a generic list of offerings.
Explain regional coverage
Present the communities and states served in clear website content, helping prospective customers understand whether MEC can support their project.
03 / The result
A clearer experience for the people who use it.
Clearer routes to service information
Residential and commercial visitors can explore information relevant to their needs.
An easier next step
Visible phone and contact options support customers who are ready to ask about service.
A professional project showcase
Photography and organized service content give customers a concrete view of the business and its work.
Explore the design
From desktop research to a mobile next step.
View the desktop and mobile project captures, or explore the live website. Live content may change over time.
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