Pay-Per-Click Advertising (PPC)

Google Ads Certified

Pay-Per-Click Advertising includes Google pay-per-click text, display, shopping ads, mobile and video ads.  Digital Marketing Divas is certified in all Google Ads products and this knowledge and experience gives us a strong basis for successful paid search campaigns.

Build a Successful PPC Campaign

We build pay-per-click campaigns with a strong focus on conversions and create paid ads and landing pages to stimulate user interaction, therefore improving quality scores.  These are critical components to the success of paid ads.  We ensure your ads properly display in relevant search results, utilize strong call-to-action ads to achieve your goals – conversions and leads.  We continuously monitor our PPC campaigns and utilize conversion tracking to gauge our results.  It is our goal to give you the best cost-per-click (CPC), cost-per-action (CPA), cost-per-lead (CPL) or return on ad spend (ROAS) to best utilize your ad budget.

PPC Text Ads

There’s no question, Pay-Per-Click text ads (also known as Search Result Ads) are one of the fastest ways to attract more potential customers to your website. When executed properly, it will not only increase your online visibility, it will help you find new business leads. For those unfamiliar with pay per click, search engines (Google & Bing) will allow you to put up ads on the first page of search results for your business keywords. You only get charged when someone clicks on your ad. A well-managed PPC campaign can improve your leads, provide immediate brand exposure, and increase revenues.

Google Display Ads

Display ads allow you to reach prospective leads outside of search engines. Display ads are text, image video or interactive ads that display of ad networks which include websites and blogs. These ads will display through contextual relevance or demographic targeting. All ads are designed with various layouts and ad charges are incurred when the ads are clicked.

Google Shopping Ads

For eCommerce clients, shopping ads are a wonderful solution to build online shopping presence. Unlike text and display ads, shopping ads are set up through a Google Merchant account. A spreadsheet of keyword rich product descriptions, pictures and other required information is regularly uploaded through the Merchant account to ensure all products are viewable in searches.

Google Video Ads

Who doesn’t enjoy a good video and videos are a great way to promote your products or services. AdWords allows you to display video ads and place the ads before, during and after videos on YouTube and the Google Display Network. You can target your video ads through demographics such as age, gender and interests. There are three types of Google Trueview ads available: In-Stream, In-Search and In-Display. Create a great video and let Digital Marketing Divas set up a video ad campaign.

Google Mobile Ads

Today everyone is on their phone. The best way to reach your customers is through mobile devices, phones and tablets. With Google Mobile Ads you have the ability to create text ads, image ads, mobile app promotion ads and call-only ads. These ads will easily display in mobile searches. You can set specific, measurable, achievable, realistic and timely goals, more commonly known as SMART goals to align with your business marketing goals. With Google migrating it’s focus to mobile, Google Mobile Ads are an effective marketing option.

Retargeting Ad Campaigns

Most businesses realize it takes more than one website visit to convert a user. When you set up retargeting campaigns, online text and display ads are shown to website visitors who didn’t previously convert. Retargeting or remarketing ads are an excellent tool to bring previous prospects back to your website with better chances for a conversion. Let Digital Marketing Divas customize a retargeting ad campaign to strategically achieve your business objectives.

Improve Your Existing PPC Ads

If your existing pay-per-click campaign is not yielding positive results, there is a good chance it is not set up or managed properly. You may be paying for irrelevant clicks or your campaign is not efficiently targeted. Your cost for a conversion may be too high or your account may be mismanaged.  Allow Digital Marketing Divas to review your existing campaign and ensure you are budgeting your ad spend wisely.

Digital Marketing Divas is a Google PPC management company who will help you target and attract relevant web traffic to your company website. We understand the intricacies of pay-per-click campaigns and have helped many small businesses achieve their search engine marketing goals. Contact us to formulate a PPC strategy, then build and manage your pay per click campaign.  Call 240-490-8531 to learn more.