Your business digital marketing partner
A marketing mindset forged on the other side of the desk.
Running a local service business means balancing payroll, seasonal demand, customer calls, and the work that needs to get done today. Your marketing partner should understand those realities.
Founded in 2017 by Kris Hawley, Digital Marketing Divas gives businesses, trade contractors, healthcare practices, and regional B2B companies a dedicated, accessible partner who respects their time, considers their budget, and speaks plain English.
We approach your website, local search visibility, and advertising through the lens of real business operations: what customers need to know, how they reach your team, and which improvements make sense for your next stage of growth.
Meet Kris Hawley
From family contracting to digital agency leadership.
30 years / Family electrical contracting
Hands-on business experience
Before entering the agency world, Kris spent 30 years running and marketing her family’s regional electrical contracting business. Her work included dispatching, customer service, trade licensing, vendor relationships, local advertising, and the daily realities of a competitive Mid-Atlantic market.
4 years / Agency leadership
Building a digital marketing department
Kris then joined a regional internet marketing firm, spending four years building its digital marketing department from the ground up. She managed a team of designers, copywriters, and developers supporting a diverse client base.
2017–present / Digital Marketing Divas
A more personal kind of partnership
That combination of business ownership and agency leadership inspired Digital Marketing Divas: a boutique agency bringing experienced digital work, practical priorities, and direct communication to businesses.
No drama internet marketing
A working approach, not just a slogan.
Ownership & Clear Access
Your agreement explains ownership of the work we create, administrative access, and any third-party licenses. You retain control of your domain and advertising accounts, with access appropriate to your hosting setup. We do not hold domains hostage or lock your website into a proprietary builder.
Plain-English Reporting
We discuss useful business measures: recorded phone inquiries, quote requests, local visibility, and available lead-quality feedback. We explain what the data shows, where tracking has limits, and what we recommend next.
Practical Budget Priorities
Every marketing investment should have a clear purpose. We prioritize the improvements that matter to your customers and business goals, balancing current inquiry needs with longer-term website and search work.
Direct, Personal Service
You work with Kris and our experienced team, with clear responsibilities and a practical communication process. We take time to understand your goals and give thoughtful guidance without layers of unnecessary handoffs.
Where experience makes a difference
Built around the businesses that keep communities working.
Trade & Home Service Contractors
Electricians, fire sprinkler contractors, HVAC technicians, roofing companies, and specialty builders need clear services, fast mobile experiences, and easy contact paths. We connect website design, local search, and appropriate advertising around those needs.
Community Healthcare & Medical Practices
Independent clinics, dental groups, and behavioral health providers need clear patient information and easy navigation. Our work considers accessibility, provider and service information, and local discovery.
Commercial B2B & Life Safety
Security integrators, telecommunications providers, and commercial life safety specialists need to explain complex capabilities. We organize multiple divisions, technical services, and inquiry pathways for business decision-makers.
Regional Professional Services
Consultancies, boutiques, and family-owned practices need a credible online presence. We help present their expertise, clarify their offer, and connect with customers in the communities they serve.
Maryland roots. Regional understanding.
Two operating bases. One personal approach.
Western Maryland / Middletown
Supporting businesses across Frederick and Washington Counties, Northern Virginia, the Eastern Panhandle of West Virginia, and South-Central Pennsylvania.
Eastern Shore / Ocean Pines
Supporting Worcester and Wicomico Counties, coastal Sussex County in Delaware, and neighboring communities.
Whether we meet by arrangement or collaborate through screen sharing and phone calls, you get a partner who takes time to understand your market. Remote partnerships also extend our work nationwide.
Explore our service areas ↗Getting to know us
Your partnership questions, answered.
What makes Digital Marketing Divas different from large marketing agencies?
We combine direct access to Kris and our experienced team with three decades of hands-on business experience. Our approach emphasizes practical priorities, clear ownership terms, plain-English communication, and flexible month-to-month ongoing services.
Do you outsource your website development or SEO work overseas?
No. Strategy, copywriting, WordPress development, and search optimization are managed directly by our Maryland-based team. Your questions go to the team responsible for your work.
Can you work with our internal team or existing vendors?
Yes. We collaborate with office managers, internal marketing coordinators, photographers, and IT providers. We can support your broader digital presence or focus on agreed services such as technical SEO and WordPress maintenance.
Your business. Your next chapter.
Let’s turn your next idea into a thoughtful plan.
Tell us about your business, where your customers are, and what you want to achieve.
Call 240-490-8531 ↗Tell us what you have in mind
Let’s start with your business.
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